Hey, I'm Race 👋🏻
I co-founded Pixly and now I'm
playing with AI in San Francisco.
Playing with AI and seeing what sticks.
14 yearsbuilding
$100+ millionin influencer spend managed
8+ billionviews driven
1 companyexit
Building things that interest me
Discomorphism
- Coined May 17, 2026
- Named the trend in a tweet about Spotify's new disco-ball app icon
- Brands piled on within hours — Ramp, Vercel, GitHub, MetaMask, ElevenLabs, Cash App, Figma, and more
Your AI Lunch Guy
- Shipped April 2026
- 1:1 lunches where I help you build your first AI agent workflow, hands on
- Built the entire business in 5 days using AI
Over a decade of building 🔧
AI-Native Builder & Advisor
Apr 2025 – Present
After nearly a decade building Pixly, stepped back to focus on family. Now building AI products, investing in founders, and chasing a toddler around SF.
Pixly
Mar 2017 – Apr 2025
Co-founded Pixly to bring performance marketing's accountability and precision to influencer marketing. Fully bootstrapped. Scaled from 2 people to 8-figure ARR. Acquired in June 2022.
ironSource
Jan 2016 – Mar 2017
Supported the Supersonic/ironSource integration, then got promoted to lead a growing sales team. Built onboarding programs and scalable outreach playbooks. This is where I met my future co-founder Gustav.
Supersonic
Jul 2013 – Jan 2016
Joined a booming ad tech company focused on monetization and user acquisition for mobile apps. Generated over $10M in revenue by closing and scaling high-value publishers. Helped position Supersonic for its merger with ironSource.
Pocket Change
Dec 2011 – Jun 2013
Fifth hire at an early-stage startup backed by Google Ventures and First Round Capital. Built scalable outreach systems, hired and led a small sales team, and helped scale the user base to over 1M DAUs.
InMobi
Oct – Dec 2011
First job after moving to SF. Crash course in mobile advertising at the world's largest independent mobile ad network.
Before startups, there was racing 🏎️
2004 – 2010
Formula BMW
Selected as one of 20 nationally ranked karting drivers to earn a Formula BMW racing license in Valencia, Spain. Raced internationally, competing against future F1 drivers like Nico Hülkenberg.
Read the story2000 – 2005
SuperKartsUSA
Started racing karts at 12. Competed nationally in the premier 80cc shifter class — karts hitting 100 mph with 6-speed gearboxes. Traveled the national ProMoto Tour while still in high school.
Read the storyWhat $100M in influencer spend taught me
One of the easiest ways to slow down an influencer campaign is sending creator feedback in pieces.
A creator sends a draft. Someone catches the missing disclosure, someone else notices the wrong CTA, the client adds a note about phrasing six hours later. All of it lands on the creator one note at a time, hours apart, and the feedback feels bigger and messier than it actually is.
★ The way it should work: one consolidated round per draft. Internal review first across agency, client, and compliance. Sort the notes into must-fix and nice-to-have, then send both back in one clean message.
A few rules:
1. Separate required from suggested. Required is anything tied to the brief, contract, FTC, or tracking. Suggested is stylistic.
2. No new requirements mid-review. If it wasn't in the brief, it isn't a fix. New asks belong in the next campaign.
3. A clear response SLA on both sides. Three business days for client notes is reasonable.
Creators appreciate when the feedback shows up once and they can trust it's the whole list.