Before any of this, I was a racing driver. Then came ad tech, then co-founding Pixly in 2017. We built an influencer marketing company that actually cared about performance. Scaled to 8-figure ARR. Got acquired in 2022.
After nearly a decade building the company, I stepped back to be a dad. Still in SF with my wife and toddler, playing with AI and seeing what sticks.
14
Years building
$100M+
Influencer spend managed
8B+
Views driven
1
Company exit
Apr 2025 – Present
After nearly a decade building Pixly, stepped back to focus on family. Now building AI products, investing in founders, and chasing a toddler around SF.
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Mar 2017 – Apr 2025
Co-founded Pixly to bring performance marketing's accountability and precision to influencer marketing. Fully bootstrapped. Scaled from 2 people to 8-figure ARR. Acquired in June 2022.
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Jan 2016 – Mar 2017
Supported the Supersonic/ironSource integration, then got promoted to lead a growing sales team. Built onboarding programs and scalable outreach playbooks. This is where I met my future co-founder Gustav.
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Jul 2013 – Jan 2016
Joined a booming ad tech company focused on monetization and user acquisition for mobile apps. Generated over $10M in revenue by closing and scaling high-value publishers. Helped position Supersonic for its merger with ironSource.
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Dec 2011 – Jun 2013
Fifth hire at an early-stage startup backed by Google Ventures and First Round Capital. Built scalable outreach systems, hired and led a small sales team, and helped scale the user base to over 1M DAUs.
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Oct – Dec 2011
First job after moving to SF. Crash course in mobile advertising at the world's largest independent mobile ad network.
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Selected as one of 20 nationally ranked karting drivers to earn a Formula BMW racing license in Valencia, Spain. Raced internationally, competing against future F1 drivers like Nico Hülkenberg.
Formula BMW
2004 – 2010
Started racing karts at 12. Competed nationally in the premier 80cc shifter class — karts hitting 100 mph with 6-speed gearboxes. Traveled the national ProMoto Tour while still in high school.
SuperKartsUSA
2000 – 2005
What's on my mind 💭 Recent posts from around the internet.
After my @NotionHQ custom agents complete a few of their workflows, I like to interview them with questions like: “Since you've done this run a few times, how can we make future runs easier, simpler, and more efficient?” “Hey buddy, how did that run go!? Any hiccups?”
Read on XDay 5 building a business in 5 days with AI 🏁 The final day and Your AI Lunch Guy is live and fully operational! https://lnkd.in/eXT2rd66 The plan was to finish the last site features, wire up the full customer lifecycle with Notion AI agents, and go live. One of those...
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